- Kaitlyn Dunn -
Are you worried your feed is just not up to par with the latest cutthroat Instagram trend?
Instagram is all about aesthetic so it can be a little overwhelming when you don’t see your follower number increase each morning. Let’s throw out the OVERWHELM! Here are a few things you can do RIGHT NOW to enhance your photos and start killing the Instagram game!
Create A Mood Board-
To start, try brainstorming what you want you want people to feel when they open your Instagram. Do you want them to feel inspired? Relaxed? Excited? Make a list of all the adjectives that describe you and or your company to start your key buzz words. If you are posting pictures of your son huddled in a blanket by the fire, and then next day, a man climbing Mount Everest, your followers will get confused.
Once you have a general idea what emotion or feeling you want to evoke in your audience, it is time to pick colors! Research the colors associated with your emotion to find the perfect color scheme. For example, if I owned a Spa shop and wanted my followers to feel calm and serene when they looked at my instagram, I would most likely use colors such as lavender or pale grey to project the feeling of relaxation. Use 2-3 complementing colors along with 2-3 neutral colors or shades, to avoid turning your instagram into a rainbow (unless that is what you are going for).
After you have your buzz words and colors it is time to make the mood board! A mood board doesn’t necessarily have to use your own photos, but it will certainly help you get a good idea of your business aesthetic. Make a folder of around 8-16 different photos that capture the essence of your brand and line them up side by side.
Here are a few great examples of AWESOME mood boards:
Use A Consistent Filter-
Photo editing is a very important piece of enhancing your visuals. On Instagram, it’s important to make sure you are editing all of your photos to have the same vibe. As we talked about before, the mood of your pictures mostly comes from the coloring of the photo, which is done through filters and tone adjustments. Many apps come with preset filters, but make sure the filter is a color that matches your mood board. A much better way to ensure that your photo comes out with the right mood is to adjust the tone and highlight with different color effects. Here at A Frame, we love using VSCOcam because you can also adjust the temperature, the highlight and the color preferences, in addition to great auto filters.
Check out our post on our favorite photo editing apps HERE.
Preview Your Feed-
Apps such as UNUM, Planoly, Instagrid, etc. allow you to preview your feed before it is posted to instagram. This gives you a general idea if it is going to match that mood board we made before. Essential!
Keep Shape Consistent-
The new Instagram update allows you to post photo’s that are not square which is great, but make sure that your keep one consistent shape, or strategically place your non-square photos.
Create An Editorial Calendar-
Planning Instagarm content out in advance is a sure way to make your feed 100 times better. Using apps such as Later, Buffer, Publish and OnlyPult let you schedule your Instagram post and preview your feed in advance.
Ready to Try It?
What do you think? What are your biggest frustrations with your Instagram feed? Feel free to leave a comment to let us know YOUR tips on how to make your Instagram feed GOALS.