- Kaitlyn Dunn -
Each social media platform has its perks, limitation and benefits. There are unspoken “do’s and don’ts” of each one and when you skip over a rule, your content can look out of place or unnatural! This is why most companies don’t post the same image to Twitter as they do for Instagram, Facebook etc. For example, you wouldn’t want to post a Pinterest DIY to Twitter; it would stick out like a sore thumb - and not in a good way.
Being a “native” content creator has to do with the company's research behind the platform and an overall vibe of the company’s page in comparison to the rest of the platform. If a company has done research on the platform to see what type of elements do best, and of course follow these rules, they are considered “native” to that platform.
A Frame’s here to save you the hassle of researching every single platforms yourself! We know it can be exhausting keeping up with all of the technological changes and trends. SO let’s just straight up tell you the “do’s and don’ts” of the most popular social media platforms.
Instagram is known as the story telling platform. It allows customers to see the personality behind your business and relate more to you as an individual rather than a company. Here are the most common posts on Instagram that are a sure to fit right in.
Behind the Scenes- Post backstage looks at your business; for example, employee profiles, a day at work, an event your company was involved with, etc.
Lifestyle Shots- Post a photo directed towards your target audience like a person climbing a mountain, riding a bike, shopping, etc.
Quotes- Instagram is one of those platforms where quotes are encouraged. Find a nice background photo and add an inspirational quote relating to your business on top of it. You can even add your logo to create unique branded content.
Product Shots- Instagram is a great place to showcase your products, but instead of focusing a photo on your product with a blank background, use a picture of someone using your product or enjoying your product. You will see a dramatic engagement rise.
Facebook is known for it’s complexity and variety of different elements. It was the first social media to take off, therefore it is a very diverse platform. However, there are certain posts that excel on Facebook.
Quizzes and Trivia- Engaging content like personality quizzes, puzzles, charts, trivia, etc. are great for this platform. You can also post quizzes or fun facts about something relating to your product!
Comics, Memes, and Quotes- These serve as another visual stimulant that will hook your audience and make them more likely to share your content.
Links to Articles- Articles that relate to your business model are a great way to inform your audience while also making yourself known in the community.
Tumblr is another visual platform but also allows for some diverse content. The platform is essentially another website for your product, so add elements that best relate to your business. Here are some go-to elements that are most seen on Tumblr.
GIF- Using something animated is sure to draw the attention of your audience and keep them coming back.
Visual Headers- Tumblr is a very visually stimulated platform as well, so using visual headers or images will fit right in.
Tumblr is filled with the artsy crowd, so you can never go wrong with an animated gif or bizarre and abstract posts!
Twitter uses a variety of different media across the platform but it is mostly text based. Images and adds will add to the visual content but also a post with ironic or funny text will do just fine on Twitter.
Photos: On Twitter you can get away with using similar photos as you would use on Instagram but with more thought out captions or text.
Videos: It is a little more widely accepted to use video content then on Instagram, Facebook, or Pinterest. That being said make sure your video evokes some sort of emotion and it is not just “artsy”
Twitter is more for the ironic and humorous crowd. Try to use as many hashtags and ironic lines as possible!
Pinterest gets a bad rep for just being for old grandmothers and their knitting hobbies but it is actually a very good platform for businesses. Some brands don’t necessarily fit with the Pinterest vibe, for example an electrical company, but you can also give it a try!
Graphics- If you have an element of your business that you want to express through a colorful flowchart or diagram, Pinterest is just the place to do that!
DIY- If it applies to your company, DIY or How To’s are mostly what Pinterest is made for. So get out there and show the crowd so do it yourself ideas.